Discuss and define the difference between the terms “RATIONALITY” and “IRRATIONALITY” as it refers to negotiation.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Discuss and define the difference between the terms “RATIONALITY” and “IRRATIONALITY” as it refers to negotiation. 

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