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Compare and contrast Facebook’s, Google’s and Twitter’s ad networks?
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- Compare and contrast Facebook’s, Google’s, and Twitter’s ad networks. Which is most effective for advertisers?Describe the importance of the match type in the keywords for paid advertising. Should there more more than one type of campaign in a Google Ads account? Why?Describe one way that marketers can use posttesting to measure theeffectiveness of an advertising campaign. For which kind of product isthis method most useful? Why is it challenging to track the impact of anadvertising campaign?
- How do advertisers optimize advertisement placement for maximum effectiveness?Each year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvan- tages of each alternative should they consider? Which media would you recommend to them?The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?
- Find and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?The assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.what is meta (facebook) advertising, what does it consist of and how does it work?
- how do marketers pretest their ads? how do theyposttest ads?What kind of customer does the “Ship My Pants” campaign target? How is this significant?For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…