Case Study: Decision Making - Decision Trees   Willard Gayle, a prominent businessman from Mandeville, is considering buying a new pickup truck for his Lawn Service Company. The economy in the town seems to be growing, and he is wondering whether he should choose a subcompact truck, compact truck or full-size pickup truck. The smaller truck would have better fuel economy but would sacrifice capacity and some durability. A friend from the Bureau of Standards Jamaica (BSJ) told him that there is a 30% chance of lower gas prices in his area this year, a 20% chance of higher gas prices and a 50% chance that gas prices will stay roughly unchanged. Based on this information, Mr. Gayle has developed a decision table that indicates the profit amount he would end up with after a year for each combination of truck and gas prices.   REQUIRED: Develop a decision tree for this situation and indicate which type of truck he should select.   States of Nature Options Lower gas prices Gas prices unchanged Higher gas prices Probability 0.3 0.5 0.2 Subcompact 16,000 19,000 21,000 Compact 15,000 20,000 22,000 Full size 24,000 19,000 6,000     a. Draw the decision tree.     b. What is the EMV of each decision alternative?    c. Which action should be selected? Justify your response.

Managerial Accounting: The Cornerstone of Business Decision-Making
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Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
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Chapter8: Tactical Decision-making And Relevant Analysis
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Case Study: Decision Making - Decision Trees

 

Willard Gayle, a prominent businessman from Mandeville, is considering buying a new pickup truck for his Lawn Service Company. The economy in the town seems to be growing, and he is wondering whether he should choose a subcompact truck, compact truck or full-size pickup truck. The smaller truck would have better fuel economy but would sacrifice capacity and some durability. A friend from the Bureau of Standards Jamaica (BSJ) told him that there is a
30% chance of lower gas prices in his area this year, a 20% chance of higher gas prices and a 50% chance that gas prices will stay roughly unchanged.

Based on this information, Mr. Gayle has developed a decision table that indicates the profit amount he would end up with after a year for each combination of truck and gas prices.

 

REQUIRED:
Develop a decision tree for this situation and indicate which type of truck he should select.

 

States of Nature

Options

Lower gas prices

Gas prices unchanged

Higher gas prices

Probability

0.3

0.5

0.2

Subcompact

16,000

19,000

21,000

Compact

15,000

20,000

22,000

Full size

24,000

19,000

6,000

 

 

a. Draw the decision tree.  

 

b. What is the EMV of each decision alternative? 

 

c. Which action should be selected? Justify your response.                                   

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