a difference in cost-plus pricing and target costing is that target costing starts with the price customers are willing to pay whereas cost-plus pricing starts with the cost.   computes the desired markup while cost-plus pricing computes the maximum cost the company is willing to incur.   is generally determined after introducing a product and cost-plus pricing is determined before introducing a product.   is a simple approach while cost-plus pricing is relatively complex.

Survey of Accounting (Accounting I)
8th Edition
ISBN:9781305961883
Author:Carl Warren
Publisher:Carl Warren
Chapter12: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 4SEQ: For which cost concept used in applying (he cost-plus, approach to product pricing are fixed...
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a difference in cost-plus pricing and target costing is that target costing

starts with the price customers are willing to pay whereas cost-plus pricing starts with the cost.
 
computes the desired markup while cost-plus pricing computes the maximum cost the company is willing to incur.
 
is generally determined after introducing a product and cost-plus pricing is determined before introducing a product.
 
is a simple approach while cost-plus pricing is relatively complex.
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