1.3 Determine how can video content be used to build trust with an online audience, and why is trust essential for increasing conversion rates and provide examples of video content strategies that foster trust.
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1.3 Determine how can video content be used to build trust with an online audience, and why is trust essential for increasing conversion rates and provide examples of video content strategies that foster trust.
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- One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?3. Relate the difference between preferences and likability to interactions that subsist between consumers of social media, social media companies, and advertisers on social media. Are there any of the interactions: consumer-social media company; consumer-advertiser; or social media company-advertiser, that embed more of likability than preferences? Which of the interactions embed more of preferences than likability? Be specific as to the social media companies that you analyze.How is the AIDA model incompatible with a social, conversational approachto customer communication?
- 4. Which series of communication channels is arranged from smallest to largest? Facebook, Mediated Communication, Social media Social media, Mediated communication, Snapchat Instagram, Social media, Mediated communication Mediated communication, Social media, LinkedInIdentify the four (4) common ground of nonverbal communication aspects of facebook. Provide related examples of design features to back up your answerDescribe the challenges and ethical considerations related to keyword stuffing and black-hat SEO practices. What are the potential consequences for websites that engage in such practices?
- Standards for ethical behavior are constantly evolving. Because social media is based on information users share about themselves, the level of intimacy is much more of a concern than mass marketing. Reactions, likes, following, commenting, geographic data all provide insight about who we are. Movies you watch, where you eat, where you shop, your relationship status, and your political views provide marketers intimate and accurate information about you in nanoseconds. Marketers often use this information in emotional appeals to influence. Social media influence is not always about buying a product; it may use emotional appeals to influence your support for causes or ideals. In 2017 Kylie Jenner appeared in a Pepsi ad that ended with the model/actress seemingly diffusing tension between police and protesters by simply sharing a Pepsi. Well that didn't go over very well... Using the concepts presented in the chapter as a guide, answer the following questions: Do you think social media…Which of the following is significant for marketers to understand about the use and outcomes of social media?How does the virality factor of content contribute to a social networking crisis?