1. How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.

1. How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 3SC

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How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.
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