Business in News

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Toronto Metropolitan University *

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350

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Finance

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May 17, 2024

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Business in News : Summary and Analysis Ford beats second quarter expectations with $1.9B net income despite EV costs, losses. In this article, Howard (2023) analyses Ford Motor Co., which reported a 12% rise in revenue to $45 billion, $1.9 billion in net income, and $3.8 billion in adjusted EBIT. The company's Ford Pro segment increased revenue by 22%, while EBIT more than quadrupled to about $2.4 billion. CEO Jim Farley compared Ford Pro's performance to that of a stand-alone firm such as John Deere. Ford Blue, the company's gasoline-powered subsidiary, brought in $2.3 billion. Earnings before interest and taxes are estimated to reach $8 billion for each business. But Ford’s Model e subsidiary, which focuses on electric vehicles, is losing more than expected, losing $1.8 billion in the first half of the year. The business increased its full- year loss prediction to $4.5 billion before finally recouping earnings. Morgan Stanley analyst Adam Jonas commended Ford for being open about the true costs of the EV transition, adding that no company can afford to lose $40,000 per car and prosper. Model e lost $722 million in the first quarter, equivalent to firms like Tesla, Amazon, and Facebook. Ford CEO John Lawler emphasises the company's focus on electric vehicles (EVs) and fewer models, fostering loyalty, and offering unique products. The company's electric car manufacturing is expected to increase in the next six months, despite challenges from train car concerns. Ford CEO John Lawler expressed enthusiasm for electric vehicle sales and low prices, highlighting a solid quarter with profitable operations in the Blue and Pro areas, significant cash flow, and investments in the future electric industry. The company reported $5 billion in operating cash flow, $2.9 billion in adjusted free cash flow, $30 billion in cash, and $47 billion in liquidity. Ford, like its Detroit Three rivals, is negotiating a new four-year deal with the UAW. The firm is devoted to the union, promoting temporary employees to full-time status as rapidly as possible, and maintaining a constructive relationship with hourly employees. Ford anticipates contract-related expenses but emphasises the significance of budgeting for these expenses. The Cox Automotive study reveals Ford's ATP increased by 8% to $56,270, with Lincoln at $68,053. Ford's average incentive expenditure is $2,058 per car, while Lincoln's is $4,055. Ford sales increased 10% year on year to 527,905 vehicles, but remained below pre- pandemic highs. Ford's market share is 12.8%, with F-Series trucks experiencing a 34% increase. Lincoln's sales decreased 15%, while Lincoln Navigator sales increased 20% to 4,688 units. Wall Street analysts are concerned about future quarters due to price adjustments compared to Tesla and Chevrolet's new EV trucks. Garrett Nelson, an equities analyst at CFRA Research, advises clients to keep their Ford shares instead of purchasing or selling them. Ford revised its EBIT prediction to between $11 billion and $12 billion and its free cash flow expectation to $6.5 billion and $7 billion. Ford's
well-priced product selection attracted both commercial and retail clients, resulting in good profits (Howard, 2023). This article, which is focusing on Ford Motors' financial status, is interesting for loyal customers like myself. It highlights price adjustments made by the company, which will positively impact future sales. This information is significant as I am considering purchasing a Ford car and considering working for a company like Ford in the future. The article aligns with Chapter 15 of our course material, which covers accounting and financial information, which teaches about the importance of a company's financial and accounting information for various stakeholders to make informed decisions. Reference: Howard, P. (2023). Ford beats second quarter expectations with $1.9B net income despite EV costs, losses. Detroit Free Press . https://www.freep.com/story/money/cars/ford/2023/07/27/ford-reveals-ev-losses- beats-q2-expectations/70478548007/ .
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